Google My Business (GMB) Is The Ultimate Online Directory.
Once known as Google Places, GMB offers the best single location to list all of your business information, while displaying images, videos, hours, directions, and reviews of your business.
Plus, it also helps your local business to appear in search results.
When people search for your type of business, they expect to find it in GMB.
If you're not there, they will go to your competitors.
Best of all, a GMB listing is absolutely free.
You should claim yours for yourself (before your competitor does). And see how well it's optimized.